BlackHills.biz
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BlackHills.biz
BlackHills.com / BlackHills.biz157 Timberline Rd, Spearfish SD 57783
605.642.8166 · bhbiz@blackhills.biz
Report #SMA-4647
Spearfish Creek Lodge
Social media & SEO report · run June 15, 2026 · compared with 4 similar businesses
78/100
Online presence

You're in the middle of the pack — and it's costing you customers.

Strong on Facebook, but a quiet Instagram and a thin Google listing are letting nearby businesses win the customers who are deciding right now.

3rd of 5 nearby — a few fixes pull you ahead
By platform
Facebook85/100
Posting about weekly — better than most businesses nearby.
Instagram68/100
No posts in 6 weeks — the profile looks abandoned.
Google Business75/100
Strong rating — customers like you once they're in.
ChatGPT visibility71/100
You're not mentioned when people ask AI for places here.
How you compare on your keywords
KeywordYouSpearfish Canyon LodgeElkhornridgeresortRoughlockinn
spearfish lodging
59
79
81
49
black hills cabins
58
54
50
73
spearfish canyon hotel
51
73
67
44
fly fishing lodge
72
52
88
79
pet friendly stay
50
74
81
40
Scored 1–100 on meta tags, headings, wording, and social signals for each keyword.
What we found
Posting about weekly — better than most businesses nearby.
On Facebook
No posts in 6 weeks — the profile looks abandoned.
On Instagram
Strong rating — customers like you once they're in.
On Google Business
You're not mentioned when people ask AI for places here.
On ChatGPT visibility
How you compare to similar businesses estimated
MetricYouSpearfish Canyon LodgeElkhornridgeresortRoughlockinnGold Run
Facebook posts / week
1.2
 3.12.71.44.3
Instagram posts / month
0
 117214
Google rating
4.6
 4.64.84.14.3
Review response rate
20%
 65%85%7%90%
Photos on Google
13
 58442181
Estimated figures shown for illustration — your live report scores each business from its real public website.